Privacy Policy

Bellamour London (Denbakservices) — UK GDPR & Data Protection Act 2018 Compliance | Last Updated: September 29, 2026

At Bellamour London (accessible at www.bellamour-london.com and operated solely by Denbakservices), protecting your privacy and personal data is an essential part of providing a transparent and secure shopping experience.

This Privacy Policy explains how we collect, use, process, disclose, retain, and protect your personal information when you visit our website, place an order, or communicate with our support team. Our services and order fulfillments are tailored exclusively for customers in the United Kingdom, and all data processing strictly adheres to the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Personal Information We Collect

We collect personal data necessary to provide our e-commerce services to UK consumers. Depending on your interactions with Bellamour London, we may process the following categories of information:

2. How We Use Information & Lawful Bases (UK GDPR)

Under UK data protection laws, Denbakservices processes personal information relying on specific legal bases:

• Performance of a Contract: To process payments, fulfill orders, arrange UK postal delivery, handle returns, and process refunds.
• Compliance with Legal Obligations: To satisfy statutory accounting, tax, regulatory reporting, and legal audit requirements.
• Legitimate Interests: To secure our website, prevent fraud or illegal transactions, improve online services, and maintain effective customer relationship management.
• Consent: Where required by law (such as for direct marketing communications), based on explicit opt-in preferences.

3. Sharing Personal Information & Third-Party Providers

We do not sell your personal data. Disclosures are limited strictly to certified service providers supporting operational activities:

• Shopify Platform: Our store is hosted on Shopify Inc., which provides technical e-commerce hosting and secure data processing infrastructure.
• Payment Processors: Transaction records are encrypted and shared with PCI-DSS payment gateways to clear purchases safely.
• Logistics & Delivery Couriers: Delivery details (name, UK shipping address, phone number) are provided to distribution centers and postal carriers strictly to ship your order.
• Legal & Statutory Disclosures: Information may be disclosed if required to comply with court orders, UK law enforcement requests, or regulatory mandates.

4. International Data Transfers

Because Denbakservices utilizes international fulfillment hubs and global cloud service providers (including Shopify infrastructure), personal data may be transferred or accessed outside the United Kingdom. Where international data transfers occur, we enforce recognized legal safeguards under UK GDPR—such as the UK International Data Transfer Agreement (IDTA), approved UK Addendums to EU Standard Contractual Clauses (SCCs), or adequacy decisions—to ensure your personal data remains protected to UK standards.

5. Security, Data Retention & Marketing Preferences

Data Security & Retention: We deploy technical and organizational measures to safeguard personal data against unauthorized access, loss, or disclosure. We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy or to comply with statutory accounting and legal record-keeping obligations.

Marketing Communications: If you receive marketing emails, you may unsubscribe at any time using the "unsubscribe" link included in every promotional message. Opting out of marketing will not impact essential transactional emails regarding your orders.

6. Your Statutory UK Data Protection Rights

Under UK data protection legislation, you hold specific statutory rights regarding your personal information:

• Right of Access: Request a copy of the personal information we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete personal data.
• Right to Erasure ('Right to be Forgotten'): Request deletion of your personal data, subject to legal retention obligations.
• Right to Restrict or Object: Object to processing based on legitimate interests or request restrictions on data processing.
• Right to Data Portability: Request transfer of your data in a structured, standard electronic format.

To exercise any privacy rights, contact info@bellamour-london.com or call +31 (0) 6 8128 5156. If you feel a concern has not been adequately addressed, you have the statutory right to lodge a complaint with the UK supervisory authority: Information Commissioner's Office (ICO) (ico.org.uk).

7. Children's Privacy

Our website and services are not directed at children under 18 years of age. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal information, please contact us for immediate removal.