Terms of Service

Bellamour London (Denbakservices) — Terms & Conditions of Purchase, Site Use & UK Consumer Agreement | Last Updated: September 29, 2026

Welcome to Bellamour London (accessible at www.bellamour-london.com and operated by Denbakservices). These Terms of Service (“Terms”) apply to your use of our website, services, and all purchases made through our online store.

By accessing our website or placing an order, you agree to be bound by these Terms, together with our Privacy Policy and Refund Policy. Our storefront and order fulfillments are tailored exclusively for consumers in the United Kingdom. Nothing in these Terms excludes or restricts statutory consumer rights that cannot lawfully be excluded under UK consumer protection law, including the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013.

1. Online Store Terms & Capacity

You must be legally capable of entering into a binding contract to place an order on our website.

• Authorized Use: You must not use our website, services, or products for any unlawful or unauthorized purposes, infringe upon intellectual property rights, transmit malicious code, or interfere with website security operations.
• Breach of Terms: Any violation of these Terms may result in immediate suspension or termination of your access to our Services.

2. General Conditions & Non-Commercial Use

We reserve the right to refuse or restrict access to anyone for legitimate reasons at any time, subject to applicable law.

Personal Use Only: Products sold on Bellamour London are intended strictly for personal, consumer use. Website content, brand elements, and products may not be reproduced, duplicated, resold, or commercially exploited without explicit written permission from Denbakservices.

3. Product Information, Sizing & Accuracy

We take all reasonable care to present product descriptions, images, sizing charts, and colors as accurately as possible. However, actual colors may vary depending on individual screen settings and display hardware. Statutory consumer rights relating to goods that arrive faulty, defective, or not as described remain completely unaffected.

4. Pricing & Currency

All prices displayed on our website are stated in British Pounds Sterling (GBP / £). We reserve the right to modify prices for future orders at any time. Price adjustments will not affect orders that have already been accepted and confirmed, except where permitted by law or agreed upon directly.

5. Orders & Contract Formation

Product listings on our store constitute an invitation to treat, not a binding offer. When you submit an order, you make an offer to purchase the selected goods. An automated order acknowledgment email does not constitute formal acceptance. A binding legal contract is formed only when we explicitly accept your order or dispatch the goods and send you a dispatch confirmation email.

6. Payment Terms

Full payment is required at checkout using an available payment method. All transactions are securely encrypted via PCI-DSS compliant payment gateways. Orders may be held, rejected, or cancelled if payment is declined, incomplete, unauthorized, or reasonably suspected of fraudulent activity.

7. Delivery & International Fulfillment

Direct Fulfillment: To offer curated fashion collections at competitive prices, products are dispatched directly from our international distribution centers (including Asia).

Delivery Schedules: Specific delivery estimates and shipping details are set out in our Shipping Policy. Delivery timeframes are estimates and may be affected by factors outside our reasonable control (e.g., courier delays, weather, or customs clearance). Statutory UK delivery rights remain unaffected. Any applicable taxes or import duties are handled in accordance with UK legal requirements.

8. Returns, Cancellations & UK Consumer Protections

Returns, order modifications, and refunds are governed strictly by our Refund Policy and applicable UK consumer legislation:

• 14-Day Right of Withdrawal: UK consumers have a statutory right to cancel and withdraw from a purchase within 14 days of delivery without specifying a reason (subject to hygiene exclusions).
• 30-Day Store Policy: We extend return requests up to 30 days from delivery for unused items in original packaging with tags attached.
• £0.00 Restocking Fees: We charge zero administration or restocking fees on eligible returns.
• Automated Fulfillment Notice: Because order processing is automated, orders in transit cannot be cancelled mid-delivery; customers must receive the parcel and initiate a standard return.

9. Third-Party Services & User Submissions

Third-Party Integrations: Our website uses Shopify technology and links to external service providers operating under their own privacy practices and terms.

User Submissions: If you submit reviews, comments, or feedback, you confirm you have the right to provide that content and that it is not unlawful, misleading, or defamatory. You grant us a non-exclusive license to use user feedback in operating and promoting our business.

10. Prohibited Uses

You are strictly prohibited from using the website or its content:

• For fraud, deception, or any unlawful activity.
• To upload viruses, malware, phishing code, or conduct malicious scraping.
• To infringe upon or violate our intellectual property rights or those of third parties.
• To harass, abuse, insult, or discriminate against individuals or interfere with site security.

11. Errors, Availability & Limitation of Liability

Errors & Corrections: We reserve the right to correct genuine typographical or pricing errors on our site. If an error materially affects an existing order, we will notify you and offer the choice to reconfirm at the correct price or cancel the order.

Statutory Limitation of Liability: Nothing in these Terms excludes or limits liability where doing so would be unlawful, including liability for death or personal injury caused by negligence, fraud, or statutory consumer rights guaranteed under UK law. Subject to those protections, we are not liable for losses that were not reasonably foreseeable or for business losses suffered by consumers.

12. Governing Law, UK Jurisdiction & Severability

These Terms of Service are governed by and construed in accordance with the applicable laws of the United Kingdom. As a UK consumer, you retain mandatory legal protections and the right to bring proceedings in UK courts.

Severability: If any provision of these Terms is deemed unlawful or unenforceable, that provision shall be enforced to the maximum extent permissible, and the remaining provisions shall remain fully valid and effective.

13. Governed Store Policies

• Privacy Policy (UK GDPR & DPA 2018 Compliance)
• Refund Policy (30-Day UK Returns & 14-Day Right of Withdrawal)
• Shipping Policy (UK Fulfillment & Transit Times)